Introduction of Performance Marketing

Based on day by day, the term marketing is evolving. Everyday new technology and technique emerges in the field of marketing. Previously marketers spend marketing budget based on placement of ads like print media, TV and radio advertisement, but now these days we have to pay based on desire results like download, sign-up, engagement & sales.

In digital marketing, if we pay only for the desired result. So this method is called performance marketing and this technique becoming more popular quickly.

What is Performance Marketing?

this is a sub-part of digital marketing where advertisers or brands pay for ad campaign performance only. Marketing budget spend only on the basis of desired results.

Unlike in traditional marketing where advertiser pays for space available on that advertisement platform. This method involves optimization of ad campaign while on the other hand traditional marketing have broad delivery for large audience. This method is widely used in marketing campaign on different marketing channels. this article gives you more details of this topic.

Performance Marketing Channels

Search Advertising

In that technique desired user to search for that product service the search appears on their search bar like popups, banner ads, display ads. The user use keywords on search engine then advertiser target them with relavant or desired keyword with ads. These ads paid on a CPM or CPC basis.

Social Media Advertising

Social media advertising is the method of targeting people who are active on social media sites like Facebook, Instagram, LinkedIn and Twitter. These ads paid on a CPM or CPC basis. These social media channels have great number of users, With help of audience data on these channels the effective performance can be achieved. So social media playing a major role in this technique.

Email Marketing

this process involve the targeting audience who have subscribed to the brand’s email form subscription. The ads can be text-based or HTML-based and can be bought on a CPM or CPC basis.

Affiliate Marketing

This is the process of relation with other platforms or websites to promote products and services. The ads are placed on the affiliate’s channel platform or website and are paid on a commission basis.

What is the difference between Performance Marketing and Digital Marketing?

Performance marketing is a technique that is a sub-part of digital marketing based on performance and results.

Where digital marketing is the combination of various techniques and channels with strategies.

Digital marketing has a wide range of techniques and performance marketing is optimizing these techniques and channels

Digital marketing approach to long-term goal whereas performance marketing is short-term result oriented approach

Benefits of Performance Marketing?

Based on three points, we can count the benefits of performance marketing

Analytics

Performance marketing allows us data analytics for particular campaigns which enables us the accountability of the marketing budget, unlike traditional marketing we put in a lot of money without knowing how much it will give us a return on investment (ROI). Whereas in performance marketing we have to pay only for performance achieved in ad campaigns.

Target Audience

With help of Analytics, this method provides data of our target audience in different stages who are ready to purchase or maybe desired customers with like demographics, age group, interests and behavior. These many points are only available in this method which gives us control on our ad budget.

Scalability

Now collecting data with help of analytics we can decide how much amount needed to scale that particular service or product selling. We can say that this method allows us to make decision to move forward in the marketing budget and to achieve that scale which is a big advantage of this method.

Conclusion

This is a result-driven marketing technique that shows us results within a short duration. We can say within limited days. If you cannot spend more days or any brand want to get results quickly then this technique strategy is best suited for them.

If you find this article useful please leave your feedback in comment section.